What Makes a Barber Great?
The art of barbering has been around for a very long time and it will remain popular as long as men need their hair cut and trim. The American Barber Association has created an industry leading Barber Recognition Criteria to identify the best or the “Gold Star” Barbers in America. To succeed as a “Gold Star” Barber, here some elements that the American Barber Association believes that a barber have and practice:
- Be a good listener. People still want the old-time feel of a great conversation with their haircut. If you’re an approachable kind person with good conversation skills, you’ll find that your clients are like friends & family. The more personal connections that you make and the more stories that you share encourage the greater the bond. Clients after all are still human and crave the connection.
- Be Professional.
- Be Connected. Embrace technology. Barbers have an opportunity to step into the new age and catch up to their clients and the technology they are using on the latest smart phones and tablets. Square card reader, Instagram and even our very own sponsor Barber Link App give you more options, bigger reach and new capabilities. Embrace change and innovate. Your customers will love it. A more detailed article on how to use the technology that’s available to you is soon to come. Be sure to subscribe tog et our latest articles sent to your inbox as they get posted.
- Be Consistent. Remember your not just a barber, your a business and your own personal brand. It might not seem like not following a strict schedule is affecting your business if you already have a following — after all your still getting booked right ? , but the reality is that you can always be doing better and giving away silly reasons for your clients to look at another barber who is more consistent with their schedule is something that will work against you in the long run. Another way this can have a negative impact on your business that is hard or even impossible to see for yourself is : Some customers might be discouraged to refer you to their friends and family members. Your business is a reflection of yourself if your inconsistent the business will reflect that.
- Be Knowledgeable
- Be Clean. In the restaurant industry they say “never trust a skinny chef “. We like to say never trust an unpolished barber. Clean, polished barbers with great personal hygiene tend to be more successful then those who are not. Look at any celebrity barber and you’ll see what we mean. While it is easy to assume they look that way because they are successful the opposite is true. Just as the old business saying goes ” dress for the job you want not the job you have”.
- Be Affordable.
- Be Safe.